BorderNet Ltd

Faldonside House
Melrose
TD6 9BG
+44 (0) 1896 756999
e-mail: enquiries@bordernet.co.uk

At BorderNet Ltd, we believe that a web site development is an on-going process. After initial research and consultation, a site is designed and published, but that is just the beginning. The site should be refined to reflect user-feedback if it is to attract repeat visits. It must be promoted widely if new contacts are to be made.

We believe that a web site should be:

• Accessible
  • A web site should be useable by the widest number of Internet users, not just the site-designer's and the new owner's. Many users do not view images because they use corporate text-only browsers, speech browsers or disable graphics to speed reduce download times. Every user should able to navigate a web site. Where images are used for navigation, there should always be an alternate mechanism for navigation. Browser-specific content should be avoided.
• Well maintained
  • Nothing annoys users more than out of date information and broken links
• Lean
  • Internet users will not put up with slow loading pages. They will simply visit another site.
• Informative
  • If a web site has no clear theme or content, users will go elsewhere.
• Well Promoted
  • No matter how good a web site looks, it is of no use if no-one can find it. Internet promotion takes time. A poorly designed web site will not appear high on the search engine lists for relevant keywords. Internet directories need to be researched for efficient registration, and sites of common interest need to be discovered before reciprocal links can be put in place. The Melrose Town Web Site, which is run by BorderNet Ltd, delivers more pages than the town's population - each month week.

All customers of BorderNet Ltd web sites receive

• A lean, accessible web site
• On-going maintenance
• On-going promotion (research into potential reciprocal links, etc.)
• Regular updates on site activity

If you would like to discuss the creation of a new web site for your business, or if you think that it is time to re-think your Internet strategy, please e-mail BorderNet Ltd.